What was it about dinner last night (quiches, green salad, cheap wine) that made us think about PowerPoint? My husband and I visited the temporary quarters of journalist-friends who’ve just moved to San Francisco from New York. Bloomberg is putting them up in a sprawling apartment painted very white, with assertive black furniture. An executive apartment that screams Pottery Barn. But through the stark plate-glass windows, headlights undulated over moist streets and a million city lights beckoned through a gauze of fog.
The digs were a cliché, the view anything but.
As is our habit, though, we soon lost sight of the view, our conversation zigging and zagging from California politics to home renovations to copy editors we have known. (This prompted by my attempt to explain my research on verbs.) Pete remembered a New York Times rewrite guy who sent clouds “porpoising” through the sky. I recalled an LA Times lede that described a crashing DC-10 as a “cartwheeling fireball,” and a San Francisco Examiner headline that announced the resumption of capital punishment in California by relying on one verb, in the much-maligned passive voice: “Executed.”
Traveling the mysterious byways of true conversation, we then riffed on the evils of PowerPoint, noting how a Microsoft sensibility has invaded the nation’s newsmagazines—or what’s left of them. More and more stories seem to be conceived in bullet points. That tool of boardroom presentations and professional-development seminars is pushing storytelling out of lectures. It’s turning raconteurs into recounters. We noted that even travel editors—who once expected odysseyan journeys—now want “chunklets” and “charticles.” Web editors want links and search-engine optimization.
This conversation comes in a week when I’ve been struggling with an assignment from a favorite editor. He wants an essay in which I tell 1500 years of California history in 1500 words. How tempting it is to write a “roundup,” that glossy newspaper version of the bulleted list. I’ve been told to write a “capsule history”; how can I find the “story” and leave capsules to the medicine chest?
From swells crashing into the Big Sur coast, I develop the metaphor of waves of people shaping California. I found a couple of irresistible characters, and do my best to animate the story through voice. We’ll see what my editor thinks of my attempt.
Writing—no matter the length, no matter the venue—should always be a struggle. It takes time to synthesize a lot of information and find a narrative arc, and more time to let every sentence tell a small piece of a big story.
I’ve just posted an essay on literary nonfiction that attempts to help us think beyond PowerPoint. The ideas come from the three years I spent teaching writing and running conferences at the Nieman Foundation for Journalism.
We all have a tendency to grab for the easy structure—or, returning to the images of last night’s dinner party, to accept the neat corners of uninspired architecture and the easy certitudes of black and white. But how we need to gaze out the window, to contemplate the mysteries of the city at night.
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